• Denny Henson

Higher Demand for Digital by "Couch Travelers" Dreaming & Planning Future Travel During Pandemic


Destination and Travel market research during the Covid-19 crisis shows there has been a higher than normal demand for online content by 'couch travelers' as they dream and plan for future travel. Those destination marketers with virtual interactive experiences are positioned to influence travel decisions immediately for when the time comes for travelers to put those plans into action. Lake Powell Life was ready to take advantage of this demand as they expanded their offering to include a desktop and mobile app giving the interactive media rich experience 'dreamers and planners' are looking for--- and they don't have to wait for the next print cycle to provide up-to-date information. See the tour on your desktop or download the Lake Powell Life App from your favorite app store.


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